Embedded Senior Sales Executive EMEA– Industrial Automation

We are looking for an Embedded Senior Sales Executive, Industrial Automation to join our Global Sales Team.

Tuxera is a world-leading provider of quality-assured data management and networking software. Our technology powers industrial machines, automation systems, robots, vehicles, and connected devices — ensuring data is always safe, accessible, and high-performing.

From our origins in open-source file system innovation, we have grown into the largest team of file system and storage developers in the world. Today, our software is trusted by hundreds of global corporations across industries such as Industrial Automation, Automotive, Aerospace & Defence, Consumer Electronics, and Healthcare.

About the Role

As Embedded Senior Sales Executive, Industrial Automation, you will play a key role in driving Tuxera’s growth in the global industrial automation markets. You are a proactive, results-driven sales professional who combines technical understanding with strategic selling skills.

You will identify and win new business opportunities with OEMs, machine builders, and system integrators, while strengthening partnerships with existing accounts. This role involves close collaboration with engineering and product teams to deliver reliable, high-performance software solutions for modern industrial automation systems.

What Will You Do

• Develop and execute strategic sales plans targeting industrial automation markets across Europe.
• Lead the full sales cycle — from prospecting and qualification to proposal, negotiation, and closing.
• Drive adoption of embedded and edge software solutions in factory automation, warehouse automation, robotics, and machine control systems.
• Establish partnerships with OEMs, system integrators, and industrial end-users.
• Collaborate with global engineering teams to scope and quote complex embedded software solutions.
• Report sales metrics, customer insights, and competitive intelligence to inform business strategy.

What You Bring

• Direct sales experience selling industrial automation solutions or related software, such as warehouse automation, factory automation, robotics control, or machine control systems.
• Strong background in embedded systems or industrial software sales.
• Proven track record of achieving or exceeding sales targets in a B2B technical environment.
• Excellent communication, negotiation, and relationship-building skills across technical and executive audiences.

• Deep understanding of industrial automation ecosystems, including PLCs, SCADA, MES, IoT/IIoT, robotics, and edge computing.
• Knowledge of vertical markets such as automotive, energy, manufacturing, semiconductors, and logistics.
• Awareness of key industry trends: digital twins, predictive maintenance, Industry 4.0, and AI-driven process optimization.

• Ability to identify and target:
• OEMs and machine builders
  
• System integrators
  
• Industrial end-users (factories, utilities, logistics hubs, etc.)

• Skilled at engaging key decision-makers, including operations managers, plant managers, CTOs, automation engineers, and procurement heads

Our values

• Earn Trust
  We believe the best in each other.
  We earn trust through exceptional quality in what we do.

• Create Customer Impact
  We put customers first.
  We solve what matters.
  We deliver real, lasting results.

• Grow Together
  We succeed together.
  We seek feedback.
  We grow every day.

• Aim High
  We set our ambitions high.
  We go beyond expectations.
  We think boldly.

About Tuxera

Tuxera is a global leader in quality-assured data storage, networking, and encryption software that powers billions of devices, vehicles, and data-driven systems worldwide. Our solutions ensure the reliable transfer, storage, and integrity of data in industries where performance and safety are critical — from automotive and industrial IoT to consumer electronics and enterprise applications.

Headquartered in Espoo, Finland, with offices across Europe, the United States, and Asia, Tuxera is trusted by the world’s leading technology companies to deliver software that meets the highest standards of quality, reliability, and innovation.

Our vision is simple yet bold: to make every bit of data easy to manage and accessible exactly when and where it’s needed. Backed by a team of 100 professionals representing more than 17 nationalities, we are scaling globally while fostering a culture that combines high performance with collaboration and care.

Driven by our mission, we empower people and organizations everywhere to access and use data seamlessly and securely — powering the next wave of enterprise and industry innovation.