Staff Firmware Engineer
📌Palo Alto, United States 🇺🇸
⏱︎ full-time
🧙♂️ senior
💰 190000
We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
This role is focused on the design and bring-up of mission critical vehicle features and is highly cross functional, working with electrical, mechanical, systems engineering, and other software teams. Ideal candidates will have experience across all stages of product development from concept to success launch and beyond.
What You Will Do
- Partner with Electrical, Mechanical, Controls, and UX teams to architect critical vehicle features across the product from low level systems to user interfaces
- Lead the design and implementation of firmware running on a distributed embedded system with multiple microcontrollers, with a focus on optimizing power/energy consumption, security, and safety. Define system level power requirements and implement low power modes of operation for each of the microcontrollers. Early phases of firmware development will focus on hardware validation and testing, defining and implementing a system of secure updates, and manufacturing test support.
- Optimize firmware for low-power operation, extending the battery life of IoT devices and supporting energy-efficient designs. Profile power consumption and identify opportunities for optimization on the submodule as well as system level.
- Development of HMI (human-machine interface) software features, including display functionality with core vehicle information and infotainment content.
- Develop comprehensive test plans and perform thorough testing to validate firmware functionality, stability, and performance under various conditions, including low power modes. Implement a robust CI/CD pipeline to ensure the team has access to the latest stable and development builds.
- Collaborate with QA teams, leverage metrics and familiarity with common lab equipment to monitor for and debug issues at scale
- Partner with existing embedded software teams to share common platforms and code base where appropriate to focus internal team time on building novel, differentiated code.
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Engage effectively with third party firms by delivering clear specifications and requirements and managing execution
- B.S. or M.S. in Computer Science, Electrical Engineering, Computer Engineering, or related field
- 8+ years of experience in firmware development, preferably with vertically integrated consumer products
- Expert in C programming, ideally familiar with C++, Python, and bash scripting
- Proficiency with real time operating system platforms, ideally in safety critical applications.
- Expert knowledge of embedded microprocessor tools, hardware peripherals, and common buses
- Familiarity with hardware/software architecture selection with cost and performance tradeoffs (e.g. OS, MCU)
- Hands-on experience debugging in real world environments with embedded diagnostics tooling such as oscilloscopes, logic analyzers, JTAG etc.
- Established success in building, growing and developing fast paced, highly experienced software teams spanning multiple embedded disciplines
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Highly collaborative mindset and strong communication skills
We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.
We’ve located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.
Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.
The salary for this position ranges from $190,000 to $240,000 per year , depending on experience and qualifications.
Perks And Benefits
- Robust health coverage. Excellent health, dental and vision insurance covered up to 100% with FSA & HSA options.
- One Medical membership and dedicated insurance advocates.
- Rich fertility and family building benefits with Progyny.
- Flexible time off.
- 401(k) match.
Senior Embedded Software Engineer
@ Embedd 
What we're looking for
At embedd.it, we power hardware-software integration in embedded devices. We turn fragmented semiconductor chip data into configurable digital twins, then deterministically generate code, tests, and documentation – making integration faster, cheaper, and resilient to supply chain shocks.
We’re looking for a true legend – someone with abstract thinking and deep expertise in low-level software development. You’ll build vendor-agnostic tooling for MCU and peripheral integration to solve hardware-software integration once and for all. We work at the intersection of embedded systems, code generation, compilers, and machine learning. It’s your chance to help redefine how low-level development is done.
Responsibilities
- Drive the architecture of the driver structures and system layout
- Define scalable patterns for cross-architectural integration across bare-metal, Zephyr, Linux, and other environments
- Deconstruct complex SoC device trees and translate hardware descriptions into structured internal models for automated reasoning
- Partner with the ML team to shape data and annotation models for AI-driven data-extraction tooling
Qualifications
- 5+ years of experience in embedded systems development, including bare-metal and RTOS-based systems
- Proficiency in C/C++
- Familiarity with firmware configuration, SoC bring-up, and system-level debugging
- Hands-on experience with code generation tools, or low-level compiler/decompiler/emulator technologies
- Strong background in embedded toolchains: compilers, linkers, debuggers, and build systems
- Python or scripting for automation and tooling is a plus
- Experience with functional-safety standards is a plus
Why embedd.it?
- Dynamic, venture-backed team of engineers challenging the status quo 🚀
- Work at the intersection of embedded systems, code generators, compilers, and ML 🤖
- Unusual challenges requiring out-of-the-box abstract thinking 🧠
- Competitive compensation: cash + equity 💰
- Remote work possible 🌍
About Us
embedd.it is a UK-based startup reinventing embedded development. Our platform transforms unstructured semiconductor data into structured digital twins, enabling automatic generation of drivers, tests, and documentation. We're building a single, traceable source of truth to make integration fast, vendor-agnostic, and future-proof.
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Employment
⏱︎ full-time
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Experience
🧙♂️ senior
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Salary
💰 190000
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Skills
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Industry
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