Principal Embedded/Firmware Software Engineer
📌Atlanta, United States 🇺🇸
⏱︎ full-time
🧙♂️ principal
💰 149000
Reporting to the Senior Director, Embedded Software Engineering, the Principal Embedded Firmware Engineer will serve as a key leader within the Embedded Software team, helping architect, develop, and maintain scalable, robust firmware solutions while driving technical excellence across the team. In this role, you will design embedded systems for resource-constrained devices, lead critical projects through their entire lifecycle, and mentor developers to ensure adherence to embedded development best practices and high-quality code
What You’ll Do
- Architect and Develop: Conceive and implement scalable and maintainable embedded system designs, ensuring adherence to best practices for resource-constrained environments, including optimization (e.g., minimizing dynamic memory allocation, leveraging efficient algorithms).
- Technical Leadership: Drive architectural decisions across projects, champion robust design principles, and enforce high quality coding standards within the team. Serve as a trusted technical advisor and hold both junior and peer-level developers accountable for quality.
- Firmware Lifecycle Management: Manage firmware releases end-to-end, supporting multiple releases and ensuring backward compatibility, reliability, scalability, and performance across product lines.
- Embedded Development: Develop firmware in C and embedded C++ and design reusable software solutions leveraging state machine and event-driven programming paradigms.
- Automation and Testing: Build automated feature and unit tests into the development lifecycle using Python. Set frameworks for automated testing and verification processes.
- Mentorship and Collaboration: Guide junior engineers by reviewing code, offering constructive feedback, and creating opportunities for skills development. Work cross-functionally with product managers, hardware engineers, and business stakeholders to balance technical needs and timelines.
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Risk Management: Identify risks and dependencies impacting project/program timelines, and drive solutions to mitigate them.
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Educational Background: Bachelor’s degree in Computer Engineering, Electrical Engineering, or a related field (Master’s degree preferred).
- 10–15+ years of hands-on firmware development experience, preferably designing solutions for resource constrained devices.
- Comfortable with real-time embedded systems both with and without RTOS.
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Practical knowledge of low-level protocols like CAN open, UART/RS232, I2C, and SPI.
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Proven ability to design scalable and maintainable embedded systems, using efficient programming paradigms (e.g., state machines, event-driven architectures).
- Strong proficiency in C and embedded C++ for firmware development.
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Proficiency in Python for automation tasks and feature testing.
- Familiarity with concepts like minimizing dynamic memory allocation, optimizing power usage, and implementing efficient algorithms.
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Expertise in debugging using embedded tools like hardware debuggers, logic analyzers, oscilloscopes, and protocol analyzers.
- Demonstrated ability to mentor and upskill junior engineers while driving adherence to internal standards.
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Experience influencing senior stakeholders on technical decisions, timelines, and solutions. Ability to foster collaboration and build consensus on technical viewpoints.
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Strong written and verbal communication skills to articulate technical concepts clearly and collaboratively.
- Purpose and Impact: Work with a purpose-driven organization that values sustainability, community, and innovation in the embedded systems domain.
- Global Collaboration: Develop, enhance, and maintain global connections that accelerate learning and drive impactful results.
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Supportive Culture: Be part of a team that promotes belonging, safety, and empowerment, allowing you to bring your best self to work.
- C, embedded C++, Python
- Automated testing frameworks
- Resource-constrained devices
- Real-time embedded systems (with/without RTOS)
- Low-level protocols: CANopen, UART, RS232, I2C, SPI
- Debugging tools: hardware debuggers, logic analyzers, oscilloscopes, protocol analyzers
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Algorithm optimization and memory management best practices
Collaborative Leadership; Mechanical Engineering; Process Control; Good Manufacturing Practices (GMP); Supply Chain Processes; Computer-Aided Design (CAD); Risk Assessments; Process Engineering; Microsoft Office; Communication; Statistical Process Control (SPC); Quality Engineering; Manufacturing Analytics; Data Compilation; Lean Six Sigma (LSS); Production Processes
Pay Range:$149,000 - $173,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Senior Embedded Software Engineer
@ Embedd 
What we're looking for
At embedd.it, we power hardware-software integration in embedded devices. We turn fragmented semiconductor chip data into configurable digital twins, then deterministically generate code, tests, and documentation – making integration faster, cheaper, and resilient to supply chain shocks.
We’re looking for a true legend – someone with abstract thinking and deep expertise in low-level software development. You’ll build vendor-agnostic tooling for MCU and peripheral integration to solve hardware-software integration once and for all. We work at the intersection of embedded systems, code generation, compilers, and machine learning. It’s your chance to help redefine how low-level development is done.
Responsibilities
- Drive the architecture of the driver structures and system layout
- Define scalable patterns for cross-architectural integration across bare-metal, Zephyr, Linux, and other environments
- Deconstruct complex SoC device trees and translate hardware descriptions into structured internal models for automated reasoning
- Partner with the ML team to shape data and annotation models for AI-driven data-extraction tooling
Qualifications
- 5+ years of experience in embedded systems development, including bare-metal and RTOS-based systems
- Proficiency in C/C++
- Familiarity with firmware configuration, SoC bring-up, and system-level debugging
- Hands-on experience with code generation tools, or low-level compiler/decompiler/emulator technologies
- Strong background in embedded toolchains: compilers, linkers, debuggers, and build systems
- Python or scripting for automation and tooling is a plus
- Experience with functional-safety standards is a plus
Why embedd.it?
- Dynamic, venture-backed team of engineers challenging the status quo 🚀
- Work at the intersection of embedded systems, code generators, compilers, and ML 🤖
- Unusual challenges requiring out-of-the-box abstract thinking 🧠
- Competitive compensation: cash + equity 💰
- Remote work possible 🌍
About Us
embedd.it is a UK-based startup reinventing embedded development. Our platform transforms unstructured semiconductor data into structured digital twins, enabling automatic generation of drivers, tests, and documentation. We're building a single, traceable source of truth to make integration fast, vendor-agnostic, and future-proof.
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Employment
⏱︎ full-time
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Experience
🧙♂️ principal
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Salary
💰 149000
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Skills
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Industry
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